visiting team, and your goal is to score a TOUCH DOWN AND KEEP THE VISITING
TEAM OUT OF THE ENDZONE! It’s not easy
with all the turmoil going on around us with the news reports that keeps on
telling us about how bad the economy is and we should stop what we are doing
and give up.
Don’t be fooled life goes on and there are
very smart business people out there that know better, they know people that
own homes and cars need repairs and upgrades, they have good jobs, need health
and beauty products, love to go out to
eat and need your services. Its up to Yu if you want your share of the market?
Find a niche in your business that
separates you from your competitors and exploit it, when marketing use good
“Call to Actions” make a coupon or special you feel comfortable with, use all
the resources on the internet that’s available such as Google Places, Twitter,
Facebook, Linkedin, ShopAndDineLocal and please make sure you have a good
website that truly represents your businesses image.
Keep yourself focused stay on the
road to success do not go left or right stay straight because once you lose
your focus this is the time your competition was waiting for, and this the
opportunity for them to score and we don’t want that ever!
Spend your marketing dollars
wisely, research what your competitor is doing, ask questions of your customers
about what they are looking for and how their experience doing business with
you could be better, monitor your marketing see what is working and what’s not,
use different marketing tools. Sit down and make believe you are the customer
and figure out how they would find you and what you would want from your service. Your customer is your best resource to
helping your business to expand and grow, they have all the answers about your
service. If they are happy with you ask
for referrals for their friends and families, market your own customer base,
send them a thank you card, a birthday card its amazing how such a simple
notice could bring more business.
Join networking groups in your area
they are a powerful source for new business, BNI www.bnisouthflorida.com is a great group to join don’t take them for
granted because they work, and don’t tell yourself you are too busy your just
fooling yourself, your competitor is laughing all the way to the bank with your
money because they participate! Join a
chamber, join a local club, get a booth at local events, get involved with a
local charity its amazing how many people you meet. Print brochures, postcards and make sure it’s
an effective design, you can print thousands but if the message does not come
across correctly they won’t work.
Marketing is the process used to
determine what products or services may be of interest to customers, and the
strategy to use in sales, communications and business development. It generates
the strategy that underlies the sales techniques, business communication, and
business developments. It is an integrated process through which companies
build strong customer relationships and create value for their customers and
Well I hope this helps watch for
more blogs from Skies The Limit